As television networks and movie studios continue to kick and cry over piracy issues, other companies focus on what really matters: stop living in the past and adapt to these post-modern and digital times. Take Amazon, for example. The Seattle-based company has recently announced a new service for its Prime Members that will allow them to stream more than 5,000 commercial-free movies and TV shows (watch movies online) at no additional cost.

For an annual membership of $79, Amazon’s Prime Members will be able to enjoy those contents “instantly on Macs, PCs and nearly 200 models of Internet-connected TVs, Blu-ray players and set-top boxes that are compatible with Amazon Instant Video”. This benefit is added to the previous advantage of free Two-Day Shipping of a vast offer of items.

So, which titles will be available for Prime Members? According to Amazon’s own statement, movies such as Amadeus, Syrianna and The Girl with the Dragon Tattoo as well as documentaries like March of the Penguins and Food Inc. Additionally, TV shows such as Doctor Who and Fawlty Towers will also be available.

Robbie Schwietzer, vice president of Amazon Prime, expressed that “adding unlimited instant access to thousands of movies and TV (movies online) shows at no additional cost is a great way to give members even more value for their $79 annual Amazon Prime membership.”

However, worldwide users should keep in mind that the streaming service will only be available in the United States for the time being. The company hasn’t confirmed nor denied whether the service will become international in one point or another but this seems like a remote possibility, at least for the near future.

It appears as some companies continue to move forward into the 21^st century while leaving behind old and outdated business models. The movie and TV industries are quickly changing thanks to the rise of the Internet (live streaming) tide and Amazon understood one basic principle: reinvent yourself or get carried away by the waves.

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