Companies like Facebook, Twitter, Foursquare and Groupon have changed how consumers shop and how merchants connect with shoppers. Amazingly, Facebook is the oldest of these companies–started in 2004, it turned eight years-old just this February.
Who will be the next company to reinvent retail? Here are six start-ups that have the potential to shake-up shopping.
1. Fit of Passion — Shop for Clothes Online with Confidence
Ever wonder what a Levis size 3 is comparable to from other Jeans brands? The company has created a comparison engine that compares clothing across sizes and brands. Check out the Fit of Passion website to receive notification when the offering becomes public.
2. GoSpotCheck — Crowdsourcing Meets Mystery Shopping
After users download the app, GoSpotCheck notifies them when there are nearby “tasks.” In return for completing tasks–such as taking pictures of items on shelves or answering product questions in the store–GoSpotCheck pays shoppers cash.
3. Pushpins — Shopping List and Coupon Integration
Pushpins is a grocery list app integrated with mobile couponing. Users simply create a shopping list and scan it as they shop. Users will be alerted about relevant coupons, and the savings are instantly loaded onto a store loyalty card. Pushpins is already integrated with popular chains like Giant Eagle and ShopRite.
4. RNKD — Rewards Program for Stuff You Already Bought
From the founder of Zappos, RNKD is a retroactive rewards service and fashion social community. Users receive badges and gift cards for achieving certain milestones, such as the most uploads for a particular brand each week.
5. Signature — Personal Shopping Assistant in an App
Signature is a mobile shopping assistant for shoppers of luxury brands. Once in the store, users can scan items to learn more about them, schedule appointments with associates and receive promotional sales notifications.
6. Shopperception — Advanced Analytics for the Retail Shelf
Using the Xbox Kinect motion capture device, merchants can use the Shopperception software to test shoppers similar to how websites test visitors with Google Analytics. Merchants can use A/B testing and analytics to optimize the shelf and store layout.
What are your thoughts? Are there other companies that you think readers should know about?
Michael Koploy is an ERP Analyst for Software Advice–an online review site for point of sale software buyers. You can learn more about these startups and vote in the poll about which will reinvent retail at: 6 Startups Set to Rock Retail.
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