It seems like Google is still trying to improve its Internet/TV service until the point it actually gains some interest from the general public. Although there are still many disputes with major TV networks over the contents distributed through this platform, the big G continues to place bets in the service. And its newest one would be the launch of an app store for it.

The combination between TV and Web (google video) certainly looks nice in paper but it’s proved that it’s very hard to implement. That’s why Google is trying its best to gain everyone’s attention in order for the platform to succeed. And what can be more appealing that combining television and Internet with apps? Designing specific software to provide new ways to enjoy television is certainly a great move to enthuse people.

Google obviously acknowledges this that’s why, an according to Ashish Arora, VP and general manager at Logitech’s Digital Home Group, Google would be launching a Google TV app store later this year. Why believe Arora if he doesn’t work for Google? Because he works for Logitech and this company is one of Google’s key partners in the TV project’s development.

He even assured at this week OTTcon event that this “will happen this year, 100 percent” and that the apps will cover a wide range of contents and not just weather information. “What will be really interesting will be to tie the content to what you’re watching,” Arora reportedly affirmed.

Although there isn’t an official confirmation in behalf of Google, this certainly seems encouraging, not only for the companies involved but for the general audience as well. In spite of Google’s TV poor reception this kind of moves are the ones that might actually break the initial resistance that this innovations always have to face in the beginning. We’ll just have to wait and see what happens but this information is very exciting to dismiss it quickly.

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